Branding & Silk Supply Chain

Mid-range customer is selecting a jacquard scarf

Luxury Fabric:Precise Positioning Via Customer Segmentation

Branding & Silk Supply Chain, Luxury Fabrics & Branding / Leave a Comment

Luxury Fabric: Precise Positioning Via Customer Segmentation: Taking mulberry silk as an example Author: Sophie Chen Date: 14 Nov 2024 In the high-end fashion and textile market, luxury fabrics are not just a premium material, but a powerful tool for branding. For designers and small retailers focusing on high-quality products, luxury fabrics such as mulberry […]

Luxury Fabric:Precise Positioning Via Customer Segmentation Read More »

a client is selecting a mulberry silk pillowcase in the store.

4 Reasons Why Luxury Fabrics Elevate Your branding

Luxury Fabrics: Building Your Brand’s Unique Competitive Edge Author: Sophie Chen Date: 26 Nov 2024 In the high-end fashion and textile market, luxury fabrics are not just a premium material but also a powerful tool for branding. For designers and small retailers focused on high-quality products, luxury fabrics like mulberry silk can offer a unique,

4 Reasons Why Luxury Fabrics Elevate Your branding Read More »